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Printed Plastic Cards - News

Plastic card printing is a large, interesting and ever changing industry, and with that in mind we have set up our very own news section to keep you up to date with the latest in plastic card printing. In this area of the site we will be keeping up to date with the latest in plastic card printing and plastic card manufacture as well as sharing our insights into the printed plastic card industry. On top of this we will also use this area to keep our users informed with what's going on at and how this may affect them. We hope you enjoy reading our plastic card printing news!

Using Customer Loyalty Cards as a Marketing Tool

A customer loyalty card is more than simply a small piece of plastic. Loyalty cards are powerful tools for businesses large and small. They can provide a wealth of information about your customer, their buying habits and preferences. With customer loyalty cards, you can tailor your business to the exact needs of the customer, bringing in extra profits for your business.

Predict Your Customer's Buying Needs

Use your loyalty card data to predict the needs of your customer. If your customer is female, in her 20s and has been buying prenatal vitamins, for example, you can assume she may be expecting. Send mailers to her home with coupons for baby products such as infant formula, toys and nappies. A male customer in his 40s who regularly buys shaving cream is another example. Send mailers to his home advertising razors and shower gel. By tracking your customer's buying habits and demographics, you can tailor your marketing specifically to their needs.

Watch for Cycles

Another way to use your loyalty cards to benefit your business is to track buying and traffic cycles. If you notice that you have fewer customers during the weekday, create special deals only available on those days. Adjust your staffing levels according to customer traffic. Loyalty cards are a great way to predict buying and traffic patterns.

Loyalty cards can pay off in many ways. Order yours today.

Getting the Maximum Benefit Out of Customer Loyalty Cards

If your business offers customer loyalty cards, you may wonder how to get the best benefit out of your investment. These small cards can be one of the best resources your company uses for attracting and retaining customers. Use these cards to your advantage by employing a few techniques to get the most out of your plastic printed customer loyalty cards.

Ask for the Card

Many customers sign up for a loyalty card and shove it into the back of their wallet, never to be seen again. This does not benefit your company, and is a waste of your investment. Get customers to use their card by simply asking for it with every sale. Simply ask "Do you have a Widget, Co. loyalty card?" Your customer will either use their card or ask to obtain one. By using their card, they will remember that there are certain perks they enjoy at your store simply by handing you their card. This will create a customer who will return again and again.

Offer Specials and Discounts

Create special savings and offers just for loyalty card users. Your customers will go out of their way to shop with you. Create new specials every week and watch your repeat customers drive up your profits.

Customer loyalty cards can be a great tool for any business. Order yours today.

Improving Your Hotel Business with Hotel Key Cards

Everyone loves the modern feeling of heading up to their recently-rented hotel room and swiping their magnetic hotel key card to enter the room instead of having to fumble around with old hotel keys and locks. For this reason, it is important that if you own a hotel business, you should modernize with electronic door locks and custom hotel key cards. Although many hotels may utilize a standard key card to operate their doors, creating a unique card specific to your particular hotel and region will leave your customers with the knowledge that they have stayed somewhere that is truly special. makes the creation of these hotel key cards a snap. By using our plastic cards and special manufacturing process, you will be presented with a finished product that will far exceed your expectations. Made out of a 100 percent PVC production process, the hotel key cards will not only look beautiful, but they will be able to stand up to the rigorous use a key card usually sees. By choosing from a myriad of options like various encoding features and personalization, gloss or matte finishes and featuring custom artwork designed specifically for your application, you will quickly and easily have hotel key cards that will make everyone feel special at your establishment. The plastic cards are also re-programmable so that clients may keep their cards as a souvenir once the codes have been wiped from them.